
Are you an endurance athlete preparing for an IRONMAN, 70.3 or a triathlon in 2024?
- Are you tired of starting each new season feeling like you’ve gone backwards over the off-season?
- Are you frustrated with having to start all over each time?
- Guilty of skipping a strength day?
- Maybe you've been kicking back a little too much over the winter?
- Did you find the start to the new year hard and often plagued by injuries?
You're not alone. I've been there - hell, we've all been there!
So let me ask you this; are you ready to commit and train hard for 12 weeks so you can smash your PB's in 2024 and take your endurance fitness to a level you've never been?
Look no further than IRONFIT
The 12-week fitness and nutrition program for athletes like you.
With expert guidance and personalised support, you'll have all the tools to reach your maximum potential and achieve your Personal Best.
Transform your training with IRONFIT
Led by Certified IronMan Coach and Personal Trainer Matt Davies, IRONFIT is a 12-week online course designed to help you train at your optimum, either for your first IRONMAN competition or a season of PBs if you’re more experienced.
With three new training sessions per week, a 3-month bespoke nutrition plan, and WhatsApp access to Coach Matt and your fellow trainees, you'll have all the tools you need to crush that PB in 2024.
Here's what you'll learn during each week of the course:
Week 1: - Learn (and understand) the basics
Week 2: - Core Builder and the Importance of Core
Week 3: - Single leg workouts and why
Week 4: - Run workouts
Week 5: - Bike workouts
Week 6: - Swim workouts
Week 7: - Low resistance, High volume
Week 8: - Power workouts
Week 9: - High intensity and the different energy systems
Week 10: - Change it up
Week 11: - Building a custom plan for you
Week 12: - Putting it all together

About MATT
Hi, I’m Matt, a Certified IRONMAN Coach and Personal Trainer with over a decade of experience helping people achieve their fitness goals.
I’m passionate about extreme sports, having completed multiple Marathons, Ultra-Marathons, and IRONMAN competitions in Europe and Australia.
I believe in a holistic approach to fitness, considering physical training, nutrition, and mental preparation.
I’m dedicated to helping my clients train smarter, not harder, and achieve their absolute personal best.
I’ve been there and got the (many) T-shirts, so with my expertise and guidance, you can trust that you’ll be in safe hands throughout your journey to becoming the best athlete you can be.
I understand that time can be a significant constraint when training properly for an endurance event, so I’ve made IRONFIT as convenient as possible.
You can participate in the training sessions from the comfort of your home gym, and the bespoke nutrition plan is tailored to your specific needs based on a detailed questionnaire.
3 new sessions will be released each week and available on demand for when you're ready to train.
What's included in IRONFIT
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36 training sessions by Certified IRONMAN Coach and Personal Trainer, Matt Davies
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On-demand replays of every training session
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A bespoke nutrition plan for 12 weeks based on your dietary preferences and exercise habits
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WhatsApp access to Matt throughout the course for additional support and guidance
- Lifetime discount on all future 1-2-1 training with Matt
Imagine having an expert personal trainer guiding and holding you accountable to train at your very best - that’s IRONFIT

Who’s IRONFIT for?
IRONFIT is for extreme athletes competing in an IRONMAN or triathlon event in 2024. So if you have never trained adequately through the 'off-season' before a competition and want to improve your performance, IRONFIT is the perfect course for you.
AGE: IRONFIT is specifically designed for men or women aged between 40-60.
MOTIVATION: The course is ideal for highly motivated athletes ready to commit fully to 12 weeks of hard work throughout the winter season.
GOALS: If you want to smash your personal best (even if you’ve never competed before), IRONFIT is the perfect course.
TIME: Finding the time to train can be a real show-stopper, so IRONFIT is designed to help you train smarter, not harder.
KNOWLEDGE: IRONFIT provides comprehensive training to help you stay safe and avoid injury as you prepare for your IronMan event.
PERSONALISED COACHING: With IRONFIT, you have access to Certified IronMan Coach and Personal Trainer Matt, who will provide personalised coaching and guidance throughout the course.
ACCOUNTABILITY: A key benefit of IRONFIT is having a coach and a small group of like-minded athletes to help you stay on track and achieve your training goals.

ENROL TODAY FOR YOUR EARLY BIRD DISCOUNT
The IRONFIT 12-Week Course is available to start today!
Here’s the deal:
Individual sessions usually cost: $90 per hour ($3,240 for 12 weeks)
A nutrition plan for 12 weeks: $599
Weekly email access for 12 weeks: $600
IRONFIT is normally $4,439
But you can access this winter’s training programme for the bargain price of
Only $279
Saving $4,160
And it gets even better – clients from the group will also receive a 20% discount on future 1:1 coaching costs.
Places are limited, so book now.
Frequently Asked Questions
Q: What is IRONFIT?
A: IRONFIT is a 12-week online course designed to help extreme athletes train smarter and achieve their personal best in their next IRONMAN competition.
Q: When does IRONFIT start?
A: You can start straight away. Your first session will begin on the Monday after enrolment.
Q: Who is IRONFIT for?
A: IRONFIT is for highly motivated men and women between 40-60 years old. You’re preparing to compete in an IronMan or UltraMarathon event in 2024, and you’ve never trained adequately through the 'off-season' before a competition.
Q: How much does IRONFIT cost?
A: The usual price for IRONFIT is $4,439. However, we're offering the course to 12 highly motivated athletes for the bargain price of $279. Clients from the group will also receive a 20% discount on future 1:1 coaching costs.
Q: What's included in the course?
A: The course includes three weekly video training sessions with Certified IRONMAN Coach and Personal Trainer Matt Davies. You'll also receive a bespoke nutrition plan for 12 weeks and email access to your coach throughout the course.
Q: What are the course topics?
A: The course includes 12 weeks of expert coaching on the following topics:
- Learn (and understand) the basics
- Core Builder and the Importance of Core
- Single leg workouts and why
- Run specific workouts
- Bike specific workouts
- Swim specific workouts
- Low resistance, high volume
- Power workouts
- High intensity and the different energy systems
- Change it up - a week to look across other sports for inspiration.
- Building a custom plan for you - showing you how to build your perfect strength plan.
- Putting it all together
Q: Can I ask questions during the course?
A: Yes! You'll have email access to your coach throughout the course, as well as a WhatsApp Group.
Q: Is the nutrition plan personalised?
A: Yes, the nutrition plan is personalised based on a questionnaire you'll fill out about your dietary preferences, cheat foods, age, sex, height, weight, exercise volume, and exercise type.
Q: What happens after the course ends?
A: After the course ends, clients from the group will receive a 20% discount on future 1:1 coaching costs with Matt Davies.